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PREMIUMMAN - MARKETING PACKAGE (Mixed Media)

This was part of the marketing and sales package I came up with for the Fixed Rate Health Insurance project when I was working for USHealth Group. The intention was to do something "different" and "eye-catching" than the other insurance companies, so I decided to take it as far as possible with a superhero mascot. The marketing package included postcards, leave-behind "comic strips" with sales information, editable newspaper advertisements, the FHRI brochure itself, and other marketing material. A costume was even made and presented at a conference once the product was released.